Choosing non-toxic products can be expensive and overwhelming at times. Sometimes you just need A LIST of what products and brands work well and can be trusted.
Over the years, I’ve gotten several requests for a master list of my favorite brands. And though I’ve always felt like my entire site was a master list of recommendations, I know how important it can be just to have a go-to list of ideas and places that you know you can count on.
So here’s the list. It includes organic alternatives to everyday products we’ve used for years. It has non-toxic household cleaning products and the best in clean beauty. It’s for you if you just need a list of natural products that you can count on.
It has a lot of the brands I love and trust but it isn’t a 100% comprehensive list — at all. Be sure to search the site for details and specific product recommendations where I go into detail and give you more options than could be listed on here. But this list will give you some of my favorites, at a glance. And it also covers topics that aren’t yet written up on the site. So that’s a win!
It’s called “The Gentle List” because not every product or brand on here is strictly non-toxic, but these are mostly cleaner brands in their respective categories. For the most part, these are brands I have used, know, and recommend based on my own experience or reliable research. And you know I try to choose clean products whenever possible. So browse the list in each of the categories below and check out my recommendations.
This article contains affiliate links. Please see our full affiliate policy.
Home, Family, and Pets
Air and Water Quality
Air Filters
Water Filters
- AquaTru Reverse Osmosis (Save up to $150)
- Clearly Filtered (use code GENTLENURSERY)
- ProOne (formerly ProPur)
- Pure Effects Water Filters
- Radiant Life
- Water Quality Testing
Mattresses & Furniture
There’s a lot to consider when choosing an organic mattress, so please be sure to read my detailed writeup on the best organic mattresses as well as my My Green Mattress review.
Organic Mattresses
- Avocado Mattress
- Green Cradle
- Happsy
- Lifekind
- Metta Bed
- My Green Mattress (code NURSERY)
- Naturepedic (code GENTLENURSERY10)
- Savvy Rest
Organic Pillows
Bed Foundation/Mattress Box Spring
Bed Frames
Flame Retardant-Free Furniture
Not all of the products these companies sell are non-toxic, but you can find a good selection of cleaner furniture through these companies. Do careful research when buying furniture and make sure that any couches are free of flame retardants. Preferably shop for Greenguard-certified furniture and opt for solid wood pieces whenever possible and as your budget allows.
- Ashley Furniture
- Burrow
- Cisco Home
- Couch Seattle
- Crate & Barrel
- Ecobalanza
- IKEA
- Joybird
- Maiden Home
- Medley
- Natural Home | The Futon Shop
- Pottery Barn
- Pure Upholstery
- West Elm
- Savvy Rest
- Room & Board
- Organic Furnature
Home Decor and Organization
Also check out our full guide to no-VOC paints.
Outdoor
Bed and Bath
Bedding
- Boll & Branch
- Coyuchi
- Green Cradle
- Happsy
- My Green Mattress Sheets
- My Organic Sheets
- Nest Bedding
- Pact Bedding
- Parachute Home
- Pottery Barn
- Target Organic Sheets
- Under the Canopy
- White Lotus Home
Organic Towels
Weighted Blankets
Allergy Protectant Covers
Bidets
Toilet Paper
Kitchen
Dishes, Glasses, and Mugs
Pots, Pans and Cookware
Generally, it’s best to use stainless steel, glass, cast iron, and the occasional ceramic pan. Here are some suggestions.
- All Clad Stainless Steel
- Cuisinart Stainless Steel
- Glass Casserole Dish
- Glass Casserole Set
- Glass Roasting Dish
- Green Pan
- Instant Pot
- Pyrex Casserole Dish
- Stainless Steel Baking Sheets
- Xtrema Cookware
Water Bottles
Food Storage
Also check out our full guide to the best stainless steel lunch boxes.
- Anchor Hocking Glass Food Storage
- Ball Mason Jars
- Lunch Bots Lunch Boxes
- Pyrex Ultimate
- Stasher Bags
- Taava Snack Containers
Paper Towels + Alternatives
Appliances & Misc.
- Big Boss Air Fryer
- French Press
- Instant Pot
- Mighty Nest
- Oster Glass Blender
- Unbleached Filters
- Vitamix
Hand and Dish Soap
- Mama Suds Hand Soap
- Mama Suds Castile Soap
- Dr. Bronner’s Unscented
- Branch Basics (code GENTLENURSERY)
- Moon Valley Organics
Household Cleaning
When it comes to cleaning your home, keep it simple and use natural products whenever possible. Toss out the bleach and avoid any products that contain “fragrance” or “parfum”, colored dyes, and sulfates. Keep your home clean but not overly sanitary; over-sanitizing is unhealthy too.
Household Cleaning Products
- Branch Basics (code GENTLENURSERY)
- Better Life
- Earthley Home
- Force of Nature (code GENTLENURSERY40)
- Molly’s Sink Scrub
- Biokleen Drain Care
Vacuums/Steam Mops
Vacuum often with a good vacuum; preferably one with a HEPA filter. Steam mops can sanitize your floors using only water — no other ingredients needed.
Laundry
Keep your laundry fresh and clean with natural detergents that actually work (see the list below or my guide to baby-safe laundry detergent). And can I let you in on a little secret? You don’t need to use anything in the dryer. Not even dryer balls, though they are great if you prefer to use them.
- Bac Out Stain Remover
- Branch Basics (code GENTLENURSERY)
- Branch Basics Oxygen Boost
- Better Life Unscented
- Earthley Laundry Powder
- Meliora Unscented Laundry Powder
- Molly’s Suds Original Unscented Detergent
- Molly’s Suds Enzyme Cleaner
- Woolzies Wool Dryer Balls
EMFs and Blue Light
I honestly can’t tell you whether EMF shielding devices work. I am pretty skeptical about them, but here are some brands that have made a good name for themselves in this space.
- Blublox
- Healing Crystals
- Low Blue Lights
- SafeSleeves
- Smart Meter Covers
- The Non-Tinfoil Guide to EMFs
Pet Care
Food & Grocery
Grocery Delivery
- ButcherBox
- Farm Foods
- Farm Fresh to You
- Instacart
- Kettle & Fire
- Thrive Market
- True Leaf Seeds
- US Wellness Meats
- VitalChoice Wild Caught Fish
Meal Delivery
Smoothies and Super Foods
- Blendtopia
- SmoothieBox
- Your Super (code GENTLENURSERY15)
Tea & Coffee
- Mud/Wtr for coffee replacement
- Pique Tea (code GENTLE)
- Purity Coffee
Clean Wine
Beauty and Personal Care
Clean Beauty
Clean Beauty Shops
Makeup
- 100% Pure
- Alima Pure
- Beautycounter
- Crunchi
- ILIA Beauty
- Kjaer Weis
- Lily Lolo
- Mad Hippie
- Vapour Beauty
- Well People
Foundation
Eyeliner and Brows
- 100% Pure Eyeliner
- Beautycounter Brow Gel
- Beautycounter Brow Pencil
- Beautycounter Eye Pencil
- Beautycounter Liquid Eyeliner
- Crunchi Eyeliner
- Lily Lolo Brow Powder
- Well People Brow Gel
Mascara
Eyeshadow and Blush
Lips
- 100% Pure Lip Gloss
- Beautycounter Lip Conditioner
- Beautycounter Lip Gloss
- Beautycounter Color Intense Lipstick
- Crunchi Lip Gloss
- Crunchi Lipstick
- Toups & Co. Organic Lip Gloss
Highlighters and Bronzers
Sunless Tanner
- Beauty by Earth (code DETOX15)
- Chocolate Sun
- Eco Tan Tanning Mousse
- Suntegrity
Skincare
- Alitura Naturals
- Andalou Naturals
- Annmarie Gianni
- Beautycounter
- Biossance
- Crunchi
- Follain
- Foreo Luna
- Luminance (code GENTLE)
- Mad Hippie
- Tata Harper
- Thesis Beauty
- Toups & Co.
- True Botanicals
Face Oils
I am obsessed with face oils. I can never go back to using most regular facial moisturizers again!
- Beautycounter Plumping Face Oil
- Primally Pure (code GENTLENURSERY)
- Toups & Co. GLOW Serum
- True Botanicals
Facial Moisturizer
I use a layer of this balm under my favorite face oil. I’ve also loved Crunchi’s.
- Beautycounter Adaptive Lotion
- Crunchi Daylight
- Luminance Deep Hydration (code GENTLE)
- Luminance Skin Butter (code GENTLE)
- Mad Hippie
- Toups & Co. Tallow Balm
Face Masks and Serums
A good clarifying or hydrating face mask or serum can do wonders for your complexion. This one from Beautycounter is my go-to.
- Alitura Clay Mask
- Alitura Gold Serum
- Beautycounter Charcoal Mask
- Beautycounter Overnight Resurfacing Peel
- Beautycounter Vitamin C Serum
- Primally Pure Plumping Mask (code GENTLENURSERY)
- Primally Pure Soothing Serum
- Tata Harper Resurfacing Mask
- Thesis Beauty Tender as Petals Mask
Sunscreen (Adults)
Mineral sunscreens, for the most part, are going to be much cleaner and healthier than traditional chemical sunscreens. For our baby and toddler recommendations, see my article on the best baby sunscreen. Spray sunscreen (regardless of who it’s made by) is not recommended due to inhalation risks.
- Badger
- Beautycounter Body
- Beautycounter Face
- Beautycounter Dew Skin
- Crunchi Sunlight SPF
- Earth Mama
- Raw Elements
Bug Spray
Nail Polish
There’s really no such thing as non-toxic nail polish, but these brands are on the cleaner side.
Oral Care
Toothpaste
- Bite Toothpaste Bits
- Bliss Energetics
- Dr. Brite (code BRITE10)
- Dr. Bronner’s
- Earthpaste
- Risewell (code GENTLE10)
- Spry
- Tooth Powder
- Uncle Harry’s
- Wellnesse
Mouthwash
- Dr. Brite (code BRITE10)
- Dental Herb Co.
- Risewell (code GENTLE10)
Dental Floss
- Dr. Tung’s
- Radius
- Risewell (code GENTLE10)
Other
Hair Care
Shampoo + Conditioner
- Beautycounter
- Carina Organics
- Evolvh (code GENTLE)
- Innersense Organics
- John Masters
- Wellnesse
Dry Shampoo
- Acure
- Primally Pure (code GENTLENURSERY)
- Wellnesse
Misc. Hair Products
Curly Hair Products
- Acure Lemongrass Conditioner
- Alaffia Curl Cream
- Detangling Brush
- Innersense Curl Hold
- Kinky Curly Curl Custard
- Wellnesse Curl Shampoo/Conditioner
- Yarok Feed Your Curls
Deodorant
- Beautycounter
- Bubble and Bee
- Earth Mama
- Every Man Jack
- Little Seed Farm
- Milk + Honey
- Pit Polish
- Piper Wai (save 15% on first order)
- Rustic Maka
- Schmidt’s
- Toups and Co.
Period Care
Organic Tampons
Pads
Reusable Pads
Menstrual Cups
Body Wash, Lotions, and Soap
Body Wash and Bar Soaps
- Cove Castile Soap
- Crunchi Body Bar
- Dr. Bronner’s Castile Soap
- Dr. Bronner’s Bar Soap
- Kiss My Face Olive
- Mama Suds Body Wash
- Olive Oil Bar Soap
- Organic Shea Butter
Bubble Bath
Hand and Body Cream
- Andalou Naturals
- Beautycounter
- Organic Jojoba Oil
- Primally Pure Body Butter (code GENTLENURSERY)
- Toups & Co. Tallow Balm
Pregnancy and Breastfeeding
Prenatal Vitamins
- Biomeology
- Full Circle
- Mega Food
- Nordic Naturals
- Seeking Health
- Thorne Research
- Purality Liposomal Vitamin C
Maternity and Breastfeeding Clothes
- A Pea in the Pod
- ASOS
- Boob Design
- Christy Dawn
- Frugi
- Gap Maternity
- HATCH Collection
- H&M Maternity
- Ingrid & Isabel
- Kindred Bravely
- Love and Fit
- Macy’s
- Motherhood Maternity
- Old Navy Maternity
- Pact Apparel
- Pink Blush Maternity
- Seraphine Maternity
- Stitch Fix Maternity
- Storq
- Target
Misc
Breastfeeding
Check out our articles on: breastfeeding tips, how to get a free breast pump through insurance, best breast pumps, organic nipple cream, nursing covers, pillows, and breastfeeding essentials.
- Aeroflow Healthcare
- Breastfeeding Probiotics
- Earth Mama
- Haakaa Breast Pumps
- Medela Breast Pumps
- Spectra Breast Pumps
- Willow Pump
Fertility
Wellness
Supplements
Here are some of the cleaner supplement brands for the whole family, including my own company, Biomeology.
- Biomeology
- Just Thrive (code GENTLENURSERY)
- Mary Ruth Organics
- Mega Food Vitamins
- Ora Organic
- Perfect Supplements
- Ritual Vitamins
- Rosita Cod Liver Oil
- Seed
- Seeking Health
- Smidge
- VitalChoice
Greens & Protein Powders
Detoxing
Note: it is never safe to detox while pregnant or breastfeeding.
- Bentonite Clay
- Clearlight Infrared Sauna
- Dead Sea Salts
- Dry Brushes
- Epsom Salts
- Higher Dose Sauna Blankets
- Lymphatic Drainage Massager
Blue Blocking Glasses
Online Therapy
Medical Tests at Home
Juicers and Blenders
Essential Oils
Style and Fashion
Sustainable Fashion
- Amour Vert
- Boody Wear
- Classic T Shirt Company
- Coyuchi
- H&M Conscious
- Indigenous Clothing
- Organic Basics
- Pact Organics
General Fashion
Confession – most of my own clothing items are from more traditional brands. While I love buying sustainable fashion and organic clothing, it just hasn’t been a priority to completely overhaul my wardrobe or to stop shopping from my favorite designers. So here are a few of my favorites and regular go-to shops.
Virtual Stylists
I love working with virtual stylists because they help refresh my wardrobe with only a few great pieces. Such a great investment! My favorite is trunk club but I’ve also used Stitch Fix with success.
Jewelry
- Gorjana
- Kendra Scott
- Uncommon James
- Zizzo Watches (code GENTLENURSERY)
Misc.
Baby Essentials
General Baby Shopping Resources
When it comes to buying baby gear and setting up your baby registry, here are my go-to stores. For more info, you can read my article on where to register for your baby, my baby registry checklist, or check out the baby registry handbook.
- Albee Baby
- Amazon
- My Amazon Shop
- Buy Buy Baby
- Crate & Kids
- Magic Beans
- Pish Posh Baby
- Pottery Barn Kids
- Target
- The Gentle Nursery Shop
- Wal-Mart
- Zulily
Kids Clothing + Shoes
Here are some of my favorite baby and children’s clothing brands. Also check out my guide to certified organic baby clothes, layette checklist, and guide to organic sleep sacks.
Baby and Toddler Clothing
- Art & Eden
- Burt’s Bees Baby Clothes
- Carter’s
- Colored Organics
- Finn & Emma
- Frugi
- Gap Organic
- H&M Conscious
- Hanna Andersson
- Little Lentil Clothing
- L’oved Baby
- Make Make Organics
- Monica & Andy
- Nui Organics
- Primary.com
- Tenth & Pine
Organic Socks
Outerwear
Footwear
Sleepsacks and PJs
- Burt’s Bees Baby
- Castleware (code GENTLENURSERY)
- Hanna Andersson
- Nested Bean
- Peejamas
- Woolino (code GENTLENURSERY10)
- Zipadeezip
Sun Gear and SPF Clothing
- Charlie Banana Swim Diapers
- Earth Mama Baby Sunscreen
- Hanna Andersson swimwear
- Primary swimwear
- Sun Hat for babies/toddlers
Baby Care
This section would be way too long to list out individually, so please be sure to check out my guide to disposable diapers, baby wipes, diaper cream, baby shampoo, baby probiotics, and the natural medicine cabinet checklist.
- Babo Botanicals
- Biomeology Infant Probiotics
- Dyper
- Earth Mama
- Eco Pea Co Diapers
- Genexa
- Made Of
- Mama Suds
- Tubby Todd Bath Co.
- Water Wipes
- Wild and Pure Wipes
Toddler Toothpaste
- Dr. Brite (code BRITE10)
- Jack N Jill
Baby Gear
This is also another section that I’ve covered extensively in my baby gear reviews. Please be sure to check out our popular articles like baby carriers, non-toxic car seats, diaper bags, play yards, baby mats, high chairs, bouncers, and more.
Baby Carriers
Please see our article on organic baby carriers for specific recommendations.
- Babybjorn
- Baby K’tan
- Baby Tula (code GENTLENURSERY)
- Boba
- Ergo Baby
- LilleBaby
- New Native
Car Seats, Strollers, Play Yards, and Gear
Bouncers and Bassinets
Bottles, Plates, and Feeding
Also see my full guide to sippy cup alternatives.
Diaper Bags
We also have lots more options for diaper bags on these articles: the best diaper bags and the best diaper bag backpacks. Be sure to check out our diaper bag checklist for new moms too!
Baby Food and Formula
Baby Formula
I’ve listed some of the most popular baby formula. Be sure to also check out our guides to the best organic baby formula and the best goat milk formulas.
Where to Buy Formula
For more info and options, see our guide on where to buy european baby formula.
- Formuland
- Little Bundle (code GENTLE)
- My Organic Company (code GENTLENURSERY)
- Organics Best
- OrganicBabyFood24
- Little Moo Organics (code GENTLENURSERY)
Baby Food
We’ve also got great guides on starting solid foods, the best organic baby food pouches, and finger foods for babies.
- Little Spoon Organic
- Once Upon a Farm
- Ready, Set, Food!
- Serenity Kids Baby Food (code GENTLENURSERY)
- White Leaf Provisions (code YASMINE)
- Yumi
Nursery Essentials
For planning your baby’s nursery, refer to our guide to organic crib mattresses, non-toxic nursery furniture, the best nursery gliders, low-emission baby monitors, and non-toxic play mats.
Cribs and Nursery Furniture
Crib Mattresses
Read the full guide to the best organic crib mattresses for all our recommendations + our guide to the best breathable crib mattresses.
- Avocado Organic Crib Mattress
- Avocado Luxury Crib Mattress
- Green Cradle
- My Green Mattress
- Naturepedic
Mattress Covers
Rugs and Playmats
- Creamhaus (code GENTLENURSERY10)
- Lorena Canals
- Monomat
- Toki Mats
- Organic Weave
Baby Monitors
Also see our full guide to low-emission baby monitors.
Toys and Play
- Bannor Toys
- Fat Brain Toys
- Finn & Emma
- Green Kid Crafts
- HABA
- Hape
- KiwiCo
- Lego
- Lily & River
- Lovevery
- Monti Kids
Baby/Children’s Toy Subscriptions
Books
Check out our recommendations on books for babies, books for toddlers, and best bedtime books.