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Home » Master List

Master List: Makeup & Beauty

By Yasmine Moussa Published: April 6, 2024 Updated: October 15, 2025
This article contains affiliate links. Please see our full affiliate policy.

Clean Beauty

Clean Beauty Shops

  • Credo Beauty
  • The Detox Market
  • Thrive Market

Makeup

  • 100% Pure
  • Alima Pure
  • Beautycounter
  • ✨ Crunchi
  • ✨ ILIA Beauty
  • Kjaer Weis
  • Lily Lolo
  • Mad Hippie
  • Vapour Beauty
  • Well People

Also check out my full guide to the best clean beauty brands and the makeup swaps I made during pregnancy. Or my Crunchi review and Beautycounter alternatives.

Foundation

  • 100% Pure
  • ✨ Araza Beauty
  • Beautycounter
  • Crunchi
  • Exa Foundation
  • ✨ ILIA Foundation
  • Kjaer Weis
  • Toups & Co.

Eyeliner and Brows

  • 100% Pure Eyeliner
  • Beautycounter Brow Gel
  • Beautycounter Brow Pencil
  • Beautycounter Eye Pencil
  • Beautycounter Liquid Eyeliner
  • ✨ Crunchi Brow Pencil
  • Crunchi Eyeliner
  • Lily Lolo Brow Powder
  • Well People Brow Gel
  • ✨ Well People Eyeliner

Mascara

  • 100% Pure
  • Crunchi
  • Honest Co.
  • ILIA Limitless
  • Lily Lolo
  • Well People

Eyeshadow and Blush

  • Crunchi Eyeshadow
  • Crunchi Blush
  • Toups & Co. Shadow Palette
  • Well People Eyeshadow

Lips

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  • 100% Pure Lip Gloss
  • Beautycounter Lip Conditioner
  • Beautycounter Lip Gloss
  • Beautycounter Color Intense Lipstick
  • ✨ Crunchi Lip Gloss
  • Crunchi Lipstick
  • Toups & Co. Organic Lip Gloss

Highlighters and Bronzers

  • Crunchi Bronzer
  • Crunchi Luminescence Highlighter
  • RMS Luminizer

Sunless Tanner

  • Beauty by Earth
  • Chocolate Sun
  • Eco Tan Tanning Mousse
  • Suntegrity

Skincare

  • ✨ Alitura Naturals
  • Andalou Naturals
  • Annmarie Gianni
  • ✨ Beautycounter
  • Biossance
  • Crunchi
  • Follain
  • Foreo Luna
  • Luminance
  • Mad Hippie
  • Tata Harper
  • Toups & Co.
  • True Botanicals

Face Oils

I am obsessed with face oils. I can never go back to using most regular facial moisturizers again!

  • ✨ Beautycounter Brightening Face Oil (AMAZING!!)
  • Primally Pure (code GENTLENURSERY)
  • Toups & Co. GLOW Serum
  • True Botanicals

Facial Moisturizer

I use a layer of this balm under my favorite face oil. I’ve also loved Crunchi’s.

  • Beautycounter Adaptive Lotion
  • Crunchi Daylight
  • Mad Hippie
  • Toups & Co. Tallow Balm

Face Masks and Serums

A good clarifying or hydrating face mask or serum can do wonders for your complexion. This one from Beautycounter is my go-to.

  • Alitura Clay Mask
  • Alitura Gold Serum
  • ✨ Beautycounter Charcoal Mask
  • ✨ Beautycounter Overnight Resurfacing Peel
  • Beautycounter Vitamin C Serum
  • ✨ Primally Pure Plumping Mask (code GENTLENURSERY)
  • Primally Pure Soothing Serum
  • Tata Harper Resurfacing Mask
  • Browse the Master List

EXPLORE A RELATED CATEGORYMaster List

Shop The Master List of Non-Toxic Products

Are you looking for a shopping list of non-toxic products you can reference anytime you need to make a clean swap? Shop my master list for safe swaps and vetted products.

Shop my favorite products — from clean beauty and supplements to pets, household, and cleaning products.

Get Free Access Now

Related Posts

  • crunchi safer cosmetics for pregnancy and breastfeeding
    How I Swapped My Skincare Routine for Pregnancy (and What I Kept Using)
  • My Ultimate Guide to Clean Beauty Brands You Can Actually Trust
  • 017: 25 Non-Toxic Gift Ideas for Everyone on Your List (Yes, Even the Hard-to-Shop-For People)
  • My Updated Beautycounter Favorites — What’s Worth Buying and What’s Not

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MEET THE AUTHOR

Yasmine Moussa

Founder and Chief Mama Officer of The Gentle Nursery. Yasmine is the founder of The Gentle Nursery as well as the CEO of Biomeology, a prenatal wellness company. She is a wife, proud mom of two boys, a graduate of the University of Southern California, and a Functional Nutrition Coach. With a 10-year background in research, analytics, and leadership for a Fortune 100 company, Yasmine applies the same principles and attention to detail to every article she writes and researches.

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