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Home » Master List

Master List: Makeup & Beauty

By Yasmine Moussa Published: April 6, 2024 Updated: October 15, 2025
This article contains affiliate links. Please see our full affiliate policy.

Clean Beauty

Clean Beauty Shops

  • Credo Beauty
  • The Detox Market
  • Thrive Market

Makeup

  • 100% Pure
  • Alima Pure
  • Beautycounter
  • ✨ Crunchi
  • ✨ ILIA Beauty
  • Kjaer Weis
  • Lily Lolo
  • Mad Hippie
  • Vapour Beauty
  • Well People

Also check out my full guide to the best clean beauty brands and the makeup swaps I made during pregnancy. Or my Crunchi review and Beautycounter alternatives.

Foundation

Skip the Research… It's Already Been Done

12+ years of label-reading, testing, and returns — these products earned their place on my Amazon store.

Shop My Amazon Picks
  • 100% Pure
  • ✨ Araza Beauty
  • Beautycounter
  • Crunchi
  • Exa Foundation
  • ✨ ILIA Foundation
  • Kjaer Weis
  • Toups & Co.

Eyeliner and Brows

  • 100% Pure Eyeliner
  • Beautycounter Brow Gel
  • Beautycounter Brow Pencil
  • Beautycounter Eye Pencil
  • Beautycounter Liquid Eyeliner
  • ✨ Crunchi Brow Pencil
  • Crunchi Eyeliner
  • Lily Lolo Brow Powder
  • Well People Brow Gel
  • ✨ Well People Eyeliner

Mascara

  • 100% Pure
  • Crunchi
  • Honest Co.
  • ILIA Limitless
  • Lily Lolo
  • Well People

Eyeshadow and Blush

  • Crunchi Eyeshadow
  • Crunchi Blush
  • Toups & Co. Shadow Palette
  • Well People Eyeshadow

Lips

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  • 100% Pure Lip Gloss
  • Beautycounter Lip Conditioner
  • Beautycounter Lip Gloss
  • Beautycounter Color Intense Lipstick
  • ✨ Crunchi Lip Gloss
  • Crunchi Lipstick
  • Toups & Co. Organic Lip Gloss

Highlighters and Bronzers

  • Crunchi Bronzer
  • Crunchi Luminescence Highlighter
  • RMS Luminizer

Sunless Tanner

  • Beauty by Earth
  • Chocolate Sun
  • Eco Tan Tanning Mousse
  • Suntegrity

Skincare

  • ✨ Alitura Naturals
  • Andalou Naturals
  • Annmarie Gianni
  • ✨ Beautycounter
  • Biossance
  • Crunchi
  • Follain
  • Foreo Luna
  • Luminance
  • Mad Hippie
  • Tata Harper
  • Toups & Co.
  • True Botanicals

Face Oils

I am obsessed with face oils. I can never go back to using most regular facial moisturizers again!

  • ✨ Beautycounter Brightening Face Oil (AMAZING!!)
  • Primally Pure (code GENTLENURSERY)
  • Toups & Co. GLOW Serum
  • True Botanicals

Facial Moisturizer

I use a layer of this balm under my favorite face oil. I’ve also loved Crunchi’s.

  • Beautycounter Adaptive Lotion
  • Crunchi Daylight
  • Mad Hippie
  • Toups & Co. Tallow Balm

Face Masks and Serums

A good clarifying or hydrating face mask or serum can do wonders for your complexion. This one from Beautycounter is my go-to.

  • Alitura Clay Mask
  • Alitura Gold Serum
  • ✨ Beautycounter Charcoal Mask
  • ✨ Beautycounter Overnight Resurfacing Peel
  • Beautycounter Vitamin C Serum
  • ✨ Primally Pure Plumping Mask (code GENTLENURSERY)
  • Primally Pure Soothing Serum
  • Tata Harper Resurfacing Mask
  • Browse the Master List

EXPLORE A RELATED CATEGORYMaster List

The Baby Industry Wants You to Overbuy.

Here’s the truth: Most baby registry lists are bloated on purpose. They're designed to sell you more stuff… not help you figure out what you actually need. You end up with 5 kinds of swaddles, 4 types of bottles, and a house full of gear you’ll barely use.

That’s why I created the Crunchy Baby Registry Bundle: an intentional, no-fluff approach that helps you confidently build a registry that fits your life (not a company's sales goals) and prepare for your baby with intention.

Shop The Master List of Non-Toxic Products

Are you looking for a shopping list of non-toxic products you can reference anytime you need to make a clean swap? Shop my master list for safe swaps and vetted products.

Shop my favorite products — from clean beauty and supplements to pets, household, and cleaning products.

Get Free Access Now

Related Posts

  • crunchi safer cosmetics for pregnancy and breastfeeding
    How I Swapped My Skincare Routine for Pregnancy (and What I Kept Using)
  • My Ultimate Guide to Clean Beauty Brands You Can Actually Trust
  • 017: 25 Non-Toxic Gift Ideas for Everyone on Your List (Yes, Even the Hard-to-Shop-For People)
  • My Updated Beautycounter Favorites — What’s Worth Buying and What’s Not

MEET THE AUTHOR

Yasmine Moussa

Founder and Chief Mama Officer of The Gentle Nursery. Yasmine is the founder of The Gentle Nursery as well as the CEO of Biomeology, a prenatal wellness company. She is a wife, proud mom of three, a graduate of the University of Southern California, and a Functional Nutrition Coach. With a 10-year background in research, analytics, and leadership for a Fortune 100 company, Yasmine applies the same principles and attention to detail to every article she writes and researches.

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Hi, I’m Yasmine!

From preparing your birth plan to creating a non-toxic nursery, and holistic pregnancy to natural baby care, I’m here to share everything I’ve learned… so you don’t have to spend your entire pregnancy doing research.

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