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Home » Feeding

Trusted Places to Buy European Baby Formula Online

By Yasmine Moussa Published: May 24, 2023 Updated: October 23, 2025
This article contains affiliate links. Please see our full affiliate policy.

If you’ve been searching for the best organic baby formula, chances are your quest has led you to consider European baby formulas. They’re popular for a reason — European organic standards and farming regulations are much stricter than US organic standards.

IN THIS ARTICLE
  • Ready to Order European Formula?
  • FAQs About European Baby Formula

The standards for European formulas make pretty remarkable requirements including no GMOs, no pesticides, and no use of hormones or antibiotics. Beyond these material differences, there aren’t many organic options on the American market, so many parents opt for European baby formula where there is an abundance of options.

Whether you’re going to Kendamil, HiPP, Holle, Loulouka, or another European brand, finding a legitimate source of European baby formula that ships to the United States can be somewhat complicated and sometimes even frustrating. To help you avoid dealing with shady importers, I’ve gathered the best and most cost-effective shops that sell top-rated organic European formulas to customers in the United States.

1. Organic Baby Food 24 (Our TOP Pick!)

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Savings Alert! Take 10% off your purchase at Organic Baby Food 24 (baby formula) with coupon code GN10.

Organic Baby Food 24 is a well-established retailer of European infant formula based in Germany, though they only carry German brands like HiPP, Holle, and Lebenswert. Given that they export their products directly to you, they rarely have any issues with stock, so you can always count on them having everything ready to ship out. If you have questions about products, formula stages, or shipping, they have a great staff for expert support, so be sure to ask them! 

While standard shipping takes 10-20 days, they offer expedited shipping, so you can receive your order within 2 days. Based on my research, their formula costs a bit less than most other baby formula vendors, and the company has been around for a long time which gives me comfort in recommending them. One downside is that while their prices for formulas are lower, they don’t offer free shipping.

Organic 24 Offers: Holle, HiPP, Lebenswert, Löwenzahn

2. Organic Formula Shop

Savings Alert! Save an extra $5 on your order with code GENTLE.

Founded by Dutch parents who spent some time living in the US and knew how hard it was to get quality European baby formula, Organic Formula Shop allows you to import popular European baby formula brands directly from Europe. The founders are very hands-on with the company and strive to offer American and Canadian parents a premium experience importing baby formula from Europe.

As of the time of publishing, Organic Formula Shop offers free express shipping on all orders. Formula is kept and ships from their temperature-controlled warehouse in the Netherlands. If you are shopping HiPP or Holle formula, definitely look at Organic Formula Shop.

Organic Formula Shop Carries: HiPP and Holle

3. Organic’s Best

While Organic’s Best does not offer a huge array of brands, they offer an extensive selection of the most popular, top-rated brands including Holle, HiPP, Loulouka, and Lebenswert. Every stage and formula version can be found here for these brands! Each product is extensively described which should help you find the right one for your baby. Whether you want to compare nutrition facts or preparation directions, it’s all there for you to browse. 

As with most companies shipping worldwide, delivery times will vary, but they do work with DHL Express to ensure that they can ship all of their formulas fast and easy. You can choose premium express delivery and receive your order within 4 days, or you can opt for standard free shipping, which can extend up to 21 business days. Know that you have options and all of it should be insured! 

One unique feature of their website is their guaranteed availability. You will find everything you’re looking for on their website that they currently have stocked. Also, note that they offer organic baby food (for when the time comes). Like many vendors, they provide a bulk discount if you decide to purchase many boxes of formula at once.

Organic’s Best Brands Include: HiPP, Holle, Lebenswert, Loulouka

4. Formuland

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Formuland is a reliable, reputable retailer. They carry most of the big-name brands like HiPP, Holle, Lebenswert, Kendamil, and other specialty formulas. If you visit their website, you’ll see that they include a good amount of information about each formula they offer, which can be useful if you’re still searching for the right one for your baby. Note that, while they don’t offer live support for any questions you may have, they do respond to inquiries via email form. 

Most orders ship the same day as long as you place the order early enough, and they ship from California, so you can expect your order fairly quickly. You can also receive free shipping on orders over $100, so definitely think about buying in bulk!

Formuland Brands Include: HiPP, Holle, Kabrita, Kendamil, Lebenswert, Loulouka, Nanny Care

Ready to Order European Formula?

That does it for our list of the best places to buy European baby formula. I hope this list is helpful! I know that many parents struggle with the decision to use formula and then the decision regarding which formula to use. You shouldn’t have to worry about where to buy baby formula! Thankfully after years of working with these companies, as well as the positive feedback from my readers, I feel comfortable recommending these companies.


FAQs About European Baby Formula

What are the main differences between American and European baby formula ingredients?

Overall, European baby formulas use healthier ingredients and are held to higher standards than American formulas. For example, lactose is the best primary carbohydrate for babies because it is naturally broken down by a baby’s digestive system and has a low-glycemic index. Many American formulas substitute lactose for less expensive carbohydrates like corn syrup, maltodextrin, and table sugar. These substitutes are unhealthy, and studies indicate that there may even be a link between ingredients like corn syrup and obesity, cardiovascular disease, liver disease, and type 2 diabetes. European standards actually stipulate that the carbohydrate content in baby formula must be at least 30% lactose. 

European formulas also include whey, which is the same protein component of breastmilk. They also contain less palm oil, which in larger quantities has an environmental impact and may cause issues for your baby, from digestive gas issues to more serious concerns like lower calcium and fat absorption. Many European formulas also contain prebiotics and probiotics for added digestive support.

Is European baby formula better for babies?

European baby formula is not regulated by the United States Food and Drug Administration (FDA). If you are thinking of giving your baby European baby formula, speak with your pediatrician first. It’s very important that you feed your baby the correct amount of formula to ensure your baby’s health, that it meets your baby’s nutrient requirements, and that the formula itself has been handled safely. 

What kind of milk is closest to breastmilk? 

There is no such thing as perfect baby formula and nothing can replicate breastmilk. If you can breastfeed, definitely give it a try! Generally speaking, there is no one type of milk or formula that is closer to breast milk. I always recommend sticking with organic formula because it won’t use any harmful ingredients like synthetic nutrients, GMOs, or pesticides. European formulas specifically have higher standards and healthier ingredients. 

Can I give my baby 2 different formulas?

If your baby likes more than one kind of baby formula, it’s fine to give your baby two different types. When introducing a new formula, you want to make sure to give it a few days and monitor your baby for any digestive issues before mixing another formula into the routine. As always, I recommend speaking to your pediatrician when making changes to your baby’s diet as he/she knows your baby’s health. 

How do I choose a baby formula for my baby?

Start with your pediatrician to see what he/she recommends. And do your research! There are so many baby formulas on the market, and some really wonderful quality European formulas available. Head over to my article on The Best Organic Baby Formula to learn more about how to access good quality, nutrient-dense baby formula.

If you need some help choosing a baby formula for your little one, here are all of our articles on choosing a formula:

  • The Best Organic Baby Formulas
  • The Best Goat Milk Formula for Babies
  • The Hypoallergenic Infant Formula Guide
  • Why Moms Love Kabrita Formula (Hint: It’s Super Gentle!)
  • Meet Kendamil: A Formula From Farm to Bottle
  • European-Inspired Bobbie Baby Formula Review

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MEET THE AUTHOR

Yasmine Moussa

Founder and Chief Mama Officer of The Gentle Nursery. Yasmine is the founder of The Gentle Nursery as well as the CEO of Biomeology, a prenatal wellness company. She is a wife, proud mom of two boys, a graduate of the University of Southern California, and a Functional Nutrition Coach. With a 10-year background in research, analytics, and leadership for a Fortune 100 company, Yasmine applies the same principles and attention to detail to every article she writes and researches.

Reader Interactions

Comments

  1. Byron says

    December 1, 2022 at 3:45 pm

    Buyers beware, do not buy from myorganiccompany.store. Ordered 12 cans of formula from them for the second time (first time was fine). Unfortunately this time it came with dented cans. Reached out to the company about my concerns and they told me don’t worry it’s safe, and they aren’t going to replace the dented cans. All the research I did told me dented baby formula cans are unsafe, which is why I reached out to let them know about the dented cans. Feel free to spend your money with a company who’s willing to take the risk of killing your kid to make sure they don’t have to send you a non-defective product. The bright side is they offered me $2 a can to make up for the risk I have to take. Seriously you can’t make this stuff up! Buyer beware that if there is a problem, it’s your problem because they are willing to take the risk of killing your kid versus sending you non-defective products! Putting in a formal complaint with the FDA and the Dept of Health and Human Services.

    Reply
    • gentlenursery@gmail.com says

      December 1, 2022 at 8:13 pm

      Hi Byron, you should definitely not use dented formula cans. To suggest this is irresponsible. I would have them replace your cans or go through your credit card company.

      Reply
  2. Nadia says

    June 2, 2022 at 8:16 am

    I did not have issues with my organic company. Agree that they might be slow to respond sometimes and may not notify in time if something out of stock but they never made any mistakes in shipment. On the other hand, I had issues with organic’s best shop but their costumer service was always responsive and they eventually corrected their mistakes. Overall these companies are a good alternative to obtaining a European formula indirectly from the various European formula companies since i think none of them ships internationally.

    Reply
  3. Nadia says

    May 20, 2022 at 6:04 am

    Organic’s best store has been very unreliable.
    I ordered twice from them and one time they send less of formula by 1 box and some other item content was incorrect, second time 5 cans of formula less!
    Spend a lot of time emailing back and forth.
    Do not recommend using the website. Better pay a bit more on a different one which never made mistake when i ordered from them.
    I am still disputing with them the last transaction.

    Reply
  4. jango says

    February 19, 2022 at 2:55 pm

    Thanks for great post. Just a question so we are confident the recommendations are not baised. Are you affliated with these sites. what kind of affilation is it?

    Reply
    • gentlenursery@gmail.com says

      February 20, 2022 at 11:24 pm

      Hi! Thank you for your kind words. We do use affiliate links on our site and you can read more about this here: https://www.gentlenursery.com/disclosures/ However, we take pride in only recommending brands and products we would or do use ourselves.

      Reply
  5. Sania says

    February 7, 2022 at 6:33 pm

    The “ my organic company “ is extremely unreliable in terms of shipping orders to North America. When ever there is a list or delayed shipment “ my organic company “ shakes their hands off by saying that the receiver starts a claim to find lost shipment where in fact the receiver can never initiate a claim it’s always the shipper who can start a claim process. My organic company is well aware of this fact but they refuse to help out. I ordered loulouka stage 2 formula and they sent me a tracking number that belonged to a shipment ordered placed in 2019. They charged my card right away but never responded back to even send the shipment or respond to this theft with done decency!!! They are unreliable and unprofessional.

    Reply
    • gentlenursery@gmail.com says

      February 7, 2022 at 6:39 pm

      Hi Sania, thank you for sharing this feedback. I am really sorry you had a poor experience with this seller. I hope you receive your package or are able to resolve the issue. If not, contact your credit card company. I’ll bring this up with My Organic Company. Best to you and your little one.

      Reply
  6. Alexis Larson says

    January 24, 2022 at 5:05 pm

    Mothers PLEASE BEWARE! The My Organic Formula company has a horrible customer service model. NO PHONE NUMBER TO CALL ANY WHERE. I cancelled my $500+ dollar subscription, but because they have 4+ buttons and traps you have to get through to cancel, it did not go through. Instead of working with me, they proceeded to charge me $500+ for formula I do not need, hence me trying to cancel my subscription earlier. Their response was a canned ‘Sorry. Not Sorry.’ For a customer base of young mothers, you really are stealing money most of us do not have. If you are shipping from Europe, maybe give the customer a little heads up before shipping?? Especially if they’ve spend $2000.00+ dollars with you. I am furious and DO NOT RECOMMEND THIS COMPANY TO ANYONE. There are other companies that I’m sure treat their customers better and don’t steal your money,

    Reply

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