Wondering where to create your baby registry? Here’s a guide to the perks and benefits of some of the top baby registries!
I truly love creating my baby registry! It’s one of those things that I find great joy in during pregnancy because I’m such a planner, and all the preparation brings you closer to the big day.
At the same time, it can also be overwhelming to know what to put on your baby registry, even for someone like me who is obsessed with baby products (two reasons why I created the Baby Registry Guide).
Before you even need to decide what baby products you’ll add to your registry, it’s important to choose from the best baby registry sites for your family, because each store has their advantages, freebies, perks, and drawbacks. There are a few great retailers to choose from, but how do you know which one is best for you? Who wants to read all the fine print? Well, naturally me! I’ve analyzed and compared each of the most popular baby registry sites, and ranked them for you.
Some moms prefer to only register at one store, while others may prefer to register at multiple stores to take advantage of the discounts and freebies. Many parents will also choose a local baby boutique to register with, particularly for local friends and family who prefer to shop in person. It’s up to you! You can always register at more than one store for the perks, and still only use one main registry for your friends and family. That said, you probably don’t want to waste your time, so let’s look at the best baby registry sites.
What should you look for when deciding where to register?
There are a few key factors to consider when choosing where to register:
- Convenience: Is it more convenient for you (and your friends/family) to have your main baby registry at an online retailer like Amazon, or do you prefer an in-person experience?
- Completion Discount: As your due date gets closer, you’ll receive a coupon or discount code to purchase any remaining items that aren’t purchased for you from your registry. This is known as the completion discount, and it is a HUGE factor in deciding where to register. You will likely need to buy some items off your registry for yourself, so this definitely helps when you’re making such a big and important purchase.
- Return Policy: Stores will usually provide a more generous return policy for items purchased from your baby registry. Since most baby showers happen weeks before your due date, this gives you a chance to get settled with your new items and also try them out once your baby is born.
- Product Selection: Even though a lot of baby registries are now universal, meaning you can add products to your registry from any website, the retailer’s own product selection is an important factor. If you’re primarily looking for gentler baby products, for example, it’ll save you time to register with a retailer that carries these products.
- Price Match Policy: A price match policy is important because it helps ensure that you get the most competitive pricing on any items you buy from your registry.
Most retailers will also give you a free welcome box for creating your registry. While I think it’s fun, I don’t think the contents of the free welcome bags should sway you when trying to choose from the best baby registry sites for you!
How do the popular baby registry sites stack up against each other?
Now that we’ve looked at what to consider when choosing where to register, let’s check out how each of the most popular baby registry sites stacks up against one another.
Here’s an overview of each company’s completion discount; return policy; selection of organic, gentle, and non-toxic products; and price match policy.
| Discount | Returns | Selection | Price Match | |
| 1) Amazon.com Baby Registry | 10% and 15% for Prime members | 90 days for most items | Exceptional | No |
| 2) buybuy BABY Registry | 10% | Return anytime | Very Good | Yes |
| 3) Target Baby Registry | 15% | One year | Limited, but growing | Yes |
The Best Baby Registry Sites, Ranked and Compared
1) Amazon Baby Registry
Amazon’s Baby Registry is one of the best baby registry sites available, making this a Gentle Nursery Top Pick. I recommend that all expecting parents create an Amazon Baby Registry because Amazon is one of the best baby registry sites and carries the largest selection of natural and organic products. (This includes most of the non-toxic, gentle, and organic products I’ve recommended.)
Here are some of the perks of registering with Amazon:
- 10% completion discount, which gets bumped up to 15% if you are a member of Amazon Prime/Amazon Family
- Free two-day shipping on millions of products with Amazon Prime; fast, free shipping on purchases over $49 for non-Prime members
- 90-day return window on most products purchased from your baby registry
- Competitive pricing and a wide selection usually means you save money on your baby essentials
- Universal baby registry allows you to add products from any site to your registry
- Free welcome box for creating your registry, while supplies last, for Prime members. This is a pretty good welcome box that currently (at time of writing) includes a free muslin swaddle and other goodies. Here are step-by-step instructions on how to claim your Amazon welcome box.
- Get discounts, free parenting eBooks, maternity savings, and so much more
- Manage your registry on-the-go with Amazon’s mobile app
- Registering at the world’s largest online retailer means nearly anyone can shop off your registry
- Amazon’s unmatched customer service
And some drawbacks:
- The completion discount is only eligible on items sold and shipped by Amazon.com, meaning that it won’t apply to products sold by third-party sellers
- The 90-day return window is shorter than most other registries, but is still really great. You can return most baby items from your registry for free within 90 days.
- You don’t have access to “in-store” assistance.
Amazon has really stepped up their baby registry offering in the past couple of years. I also recommend joining Amazon Prime (right now, there’s a free 30-day trial for new members). For $99 per year, you’ll save 20% on diaper subscriptions, receive special coupons and deals geared toward families, receive free Two-Day Shipping on millions of products, and gain access to unlimited instant streaming of thousands of movies and TV shows (this is a huge benefit once your little one gets a bit older) and unlimited, ad-free streaming of over a million songs. I love Amazon’s commitment to customer service, and feel confident recommending that parents shop with Amazon for most of their purchases.
Start Your Amazon Baby Registry Now >>
2) buybuy BABY Registry
I love buybuy BABY. Their customer service is exceptional and they have a good selection of premium brands and natural products. They are part of the Bed Bath & Beyond® family of brands, which means that they are very generous with sending you 20% off coupons.
Here are some of the perks of creating a baby registry with buybuy BABY:
- 10% completion discount, but I’ve heard they’ll increase it to 15% if you ask them to match Amazon’s rate
- An impressive, no-hassle return policy that almost rivals Costco’s and Nordstrom’s
- Helpful, in-store assistance is available from employees who are quite knowledgeable about their products
- buybuy BABY will match a competitor’s price as long as the products are identical
- They are very generous with their 20% off and $5 savings coupons
- They have a good selection of premium brands like UPPAbaby and natural products like Earth Mama Angel Baby
And some of the drawbacks:
- They only have 135 locations in the United States, but they ship to all 50 states.
- Their pricing isn’t quite as competitive as Amazon’s, but they do offer great coupons and sales, and a price-match guarantee
- Shipping is free on orders over $75, whereas Amazon offers free shipping over $49 on eligible items (or free two-day shipping with any eligible Prime purchase)
Start Your buybuy BABY Baby Registry now >>
3) Target Baby Registry
Target’s baby registry is more limited than Amazon’s in terms of the number of relevant natural/organic/non-toxic/etc. products you’ll find, but it’s still worth considering – especially if you end up buying a lot of items from there yourself. But I’m glad to see that Target is becoming way more organic/natural-minded and are really paying attention to customers that buy these products.
Here are the advantages of registering with Target:
- 15% completion discount eight weeks before your due date
- You’ll have one year from your due date to return or exchange items (amazing, right?)
- Target REDcard holders receive free shipping on most orders, an extra 30 days for returns, and 5% off all Target purchases. If you shop at Target as much as I do, it’s a must-have.
- After you register, you can pick up a welcome kit at Guest Services that includes up to $50 worth of samples and coupons
- Target has almost 1,800 locations in 49 stores in the United States. Target may be a convenient choice for friends and family members who prefer to shop in person.
- The registry is now a universal registry, meaning that you can add products to your Target registry from any website.
And some drawbacks:
- Their selection of natural, organic, and non-toxic products is still limited, but growing!
- I also received some mixed feedback on the customer experience (for example, Target automatically added Johnson & Johnson products to baby registries), so personally I would still stick with Amazon.
Start Your Target Baby Registry now >>
There you have it – I hope this list was helpful in choosing your baby registry. Where did you end up registering? Amazon? Target? buybuy BABY?
After you’ve chosen from the list of best baby registry sites, and created your online registry (or registries!), visit my baby registry guide to start filling your registry with healthier, safer items.
Founder and CEO | The Gentle Nursery
Mom of two boys. Wife. Daughter of an integrative OBGYN.
After learning about the toxic chemicals found in mainstream baby products, I created The Gentle Nursery to help other parents make healthy choices for their babies. With a 10-year background in research, analytics, and leadership for a Fortune 100 company, I apply the same principles and attention to detail to every article I write. I consult with an amazing team of moms, medical professionals, chemists, and other experts to ensure accuracy.
My driving mission is to help reduce the rates of disorder, disease, and trauma in mothers and children and to inspire others to lead a healthier, happier, and non-toxic life. I am a graduate of the University of Southern California and have studied newborn baby care at the University of Colorado. Read more >
